MUSTAFA DEMIR

Digital Marketing Specialist - Growth Marketing Manager
demirp55@gmail.com +90 535 441 40 72 Istanbul, Turkey linkedin.com/in/mustafademirr
SUMMARY

Data-driven Growth Marketing Manager with a strong technical background (coding & automation). Distinct advantage in bridging the gap between marketing strategy and engineering implementation. Proven track record of scaling organic traffic to 450k+ followers and generating consistent revenue through Programmatic SEO, Social Media Funnels, and Marketing Automation. Expert in eliminating developer dependency by personally implementing tracking pixels, tagging, and A/B test environments.

PROFESSIONAL
EXPERIENCE
Digital Marketing Specialist & Growth Manager 2021 – Present | Remote
Led growth, user acquisition, and monetization strategies for multiple digital products.
Coupon & Deal Platform (todaycouponlist.com)
  • Executed a Programmatic SEO strategy using Next.js to generate thousands of landing pages, capturing long-tail search traffic.
  • Established B2B revenue channels by negotiating performance-based deals with international merchants.
  • Optimized AdSense & Affiliate placements through continuous A/B testing, significantly increasing CTR & RPM.
  • Automated content distribution pipelines to publish daily deals, reducing manual workload by 90%.
Social Commerce & Digital Products (dollartreecraft.org)
  • Scaled a massive audience of 450k+ followers on Instagram & Pinterest through viral content strategies.
  • Designed high-converting sales funnels (Social → Landing Page → Etsy), driving consistent digital product sales.
  • Mastered Pinterest SEO algorithms to drive sustainable, zero-cost organic traffic to web properties.
  • Leveraged short-form video content (Reels) to boost brand awareness and engagement rates.
Mobile App Growth (Flutter + Firebase)
  • Implemented ASO (App Store Optimization) strategies, improving keyword rankings and organic downloads.
  • Utilized Firebase Analytics & Push Notifications to analyze user behavior and increase Daily Active Users (DAU).
  • Managed monetization strategy via AdMob mediation, balancing user experience with ad revenue.
VocAI – SaaS Growth
  • Leveraged AI-Generated Content to create scalable SEO pillars for language learning keywords.
  • Implemented product analytics (PostHog/Google Analytics) to identify drop-off points in the user onboarding flow.
ACHIEVEMENTS
  • Technical Advantage: Eliminated dependency on developers by implementing own tracking pixels, tags, and automation scripts.
  • Marketing Automation: Saved 5-6 hours/day by automating content distribution and social posting workflows.
  • Adaptive Strategy: Shifted from generic roadmaps to real-time, data-driven decision making (Micro-Pivots).
  • Algorithmic Resilience: Successfully navigated major SEO & Social algorithm updates by adapting content strategies rapidly.
  • Traffic & Reach: Organically grew a social media footprint to over 450,000 targeted followers without paid ads.
  • Full Funnel: Managed entire funnel: Acquisition (SEO/Social) → Activation (App/Web) → Revenue (Ads/Sales).
CORE
COMPETENCIES
  • Growth Marketing & Hacking
  • Technical SEO & Programmatic SEO
  • Social Media Growth (450k+)
  • Marketing Automation (n8n/Scripts)
  • Conversion Rate Optimization (CRO)
  • Performance Analytics (GA4)
  • App Store Optimization (ASO)
  • Full-Stack Implementation (Next.js)
  • Funnel Building & Optimization
  • B2B Partnership & Sales
  • AI Content Strategy
  • Data Tracking & Pixel Setup
TECHNOLOGIES
& TOOLS
  • Marketing: Google Analytics 4, Semrush, Search Console, Ahrefs, Meta Business Suite
  • Ads & Monetization: Google Ads, Meta Ads, AdSense, AdMob, Amazon Associates
  • Content & Design: Canva, Midjourney, Figma, Pinterest Analytics
  • Tech Stack: Next.js, React, HTML/CSS, Flutter (Mobile), SQL
  • Automation & Data: n8n, Python Scripts, Firebase, Supabase, Algolia
  • Other: Git, Vercel, Cloudflare, Tag Manager
EDUCATION &
LANGUAGES
Mehmet Akif Ersoy University
BSc – Management Information Systems
2016 – 2020
Languages
Turkish – Native
English – B1/B2 (Actively improving)
PERSONAL
PROFILE

A "Technical Marketer" who operates at the intersection of growth and engineering. Unlike traditional marketers, I can build my own landing pages, fix my own tracking codes, and automate my own workflows. Passionate about using data to find scalable growth channels and optimize revenue funnels.